They say its hard to judge a book by its cover, but when it comes to world of cinema and movie marketing (and the plethora of films that hit theaters each weekend), its hard not to use a films three-minute long trailer to judge whether or not it will be something youll be interested in seeing

Source:
http://www.filmschoolrejects.com/features/year-in-review-the-11-best-trailers-of-2011-alori-jgiro.php

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